So, Why .jobs, what's the big deal?
Where do You look for a job? How do You find your next 'career opportunity'?
There is an entire industry designed to service those needs, and yet, if you're struggling to find a job match, that need is not being served.
Until now, there has been no place where a candidate can go and see all of the jobs that are available with employers, directly. All the jobs, in one centralized and most importantly, organized portal. Organized by location and by working title.
Engineering.jobs or Raleigh.jobs will take you to the search site for those fields of speciality or locations. There, you will quickly see what is open and posted- easily and efficiently.- or at least eventually.
The .jobs TLD (top level domain) allows for job explorers to clearly identify what roles are real and which ones are not. When you see Cisco.jobs, you know that it's Cisco's URL, owned by Cisco and instantly trustworthy to follow. Clear navigation. ...'Search Friction' is going away.
My experience tells me that this platform will allow companies and candidates to connect without the high cost of job board services- and it is expensive. Less expense and greater access seems like a good combination for everyone-- except for the likes of Monster and Careerbuilder (apologies to my friends that work there).
Temporary or contract positions will not be part of the .jobs universe, which leaves that space unoccupied to remain serviced by the job boards, which is a great deal of their business anyway.
Lower costs to companies means greater opportunity for innovation and better recruiting experience for the job seeker. For me, it's not much of a leap to suggest that if recruiters can invest more time with candidates, it means better hires and a healthier organization.
Recruiting as an activity in most companies (Thankfully not Cisco) has been back-burnered to ‘application review and processing.’ If you've ever had a black hole experience as a candidate, you understand.
The Job Board industry thrives in this model because they create masses of applicant traffic and they have insisted that volumes of traffic is their appeal. For many of those applicants, they apply knowing that they are not a match to the opening, but hoping the strategy of 'submit and catch the eye'/'foot in the door' works. No doubt, sometimes it does, but - that practice distracts from the candidates who are on target from the opportunity. Hiring takes longer, the process slows and everyone becomes a little more frustrated.
The job boards make posting positions that are appropriate for those job seekers too expensive to market. What benefit does that bring to an employer or to those candidates? The industry needs to innovate.
.Jobs is that catalyst
.Jobs offers the promise of a low cost, frictionless job distribution for employers and simple, uncluttered view of the labor market for job seekers. The jobs that are open are organized for the benefit of the employer AND job seeker. All the jobs, not just the select roles that an employer can afford to advertise.
The true change from .jobs is what future innovations are in store for the recruiting industry. This is a brand new market of possibilities and the beneficiaries are employers and job seekers with a new generation of entrepreneurs in between.
This space is Rob Segall's - the opinions expressed in this blog are my own views and not those of Cisco Systems.
